Privacy Policy

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies – data files placed on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them at www.allaboutcookies.org.
  
• Log files – track actions occurring on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  
• Web beacons, tags, and pixels – electronic files used to record how you browse the Site and interact with content.
  

When you make or attempt to make a purchase through the Site, we collect certain information including your name, billing address, shipping address, payment details, email address, and phone number. We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

We use the Order Information we collect primarily to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing order confirmations or invoices.

We also use Order Information to:

• Communicate with you regarding your order or enquiries
• Screen orders for potential risk or fraud
• Provide you with information, updates, or marketing communications (where you have opted in)
  

We use Device Information to:

• Help screen for potential risk and fraud (particularly IP address)
• Improve and optimize our website and user experience
• Generate analytics about how customers browse and interact with the Site
• Assess the effectiveness of marketing and advertising campaigns

We share your Personal Information with trusted third parties to help us operate our website and fulfil your orders.

For example:

• Shopify — our website is hosted by Shopify Inc., which provides our ecommerce platform and securely stores your data.
• Payment processors — to securely process payments and prevent fraud.
• Shipping and logistics partners — to deliver your orders.
• Analytics providers (such as Google Analytics) — to help us understand how customers use our site and improve performance.

We may also share Personal Information where required to comply with applicable laws and regulations, respond to lawful requests (such as court orders), or protect our rights.

We do not sell your personal information to third parties.

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

This may include email updates, product releases, or brand news where you have opted in to receive communications.

You can opt out of marketing emails at any time by:

• Clicking the “unsubscribe” link in any marketing email, or
• Contacting us directly at hello@lonru.co

You can also control targeted advertising through your browser settings and cookie preferences.

With your permission, we may send you emails about our products, new releases, collaborations, or updates.

You will only receive marketing emails if you:

• Subscribe to our newsletter
• Opt in at checkout
• Provide consent through our website

You may unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us at hello@lonru.co.

We use trusted third-party email marketing providers (such as Klaviyo or Shopify) to manage communications securely and in accordance with applicable data protection laws.

We may use advertising and tracking tools such as the Meta (Facebook/Instagram) Pixel to understand how visitors interact with our website and to deliver relevant advertisements.

These tools may collect information such as:

• Pages visited
• Products viewed
• Actions taken on our website
• Device and browser information

This helps us measure advertising performance and improve our marketing.

You can manage or disable targeted advertising through:

• Your browser cookie settings
• Facebook/Instagram ad settings
• www.youronlinechoices.eu (for EU users)

We only use these tools in accordance with applicable privacy laws and cookie consent requirements.

If you are located in the European Economic Area (EEA) or United Kingdom, you have the right to:

• Access personal information we hold about you
• Request correction or updates to your data
• Request deletion of your personal data
• Object to or restrict certain processing
• Request transfer of your data (data portability)

If you would like to exercise any of these rights, please contact us at hello@lonru.co.

We process your information to fulfil contracts (such as orders placed), to pursue our legitimate business interests, and where required to comply with legal obligations.

Your information may be processed outside your country of residence, including by partners who assist us in operating our business. We take reasonable steps to ensure your data is protected in accordance with applicable privacy laws.

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following lawful bases:

• Contractual necessity — to process and deliver your orders
• Legal obligation — for tax, accounting, and regulatory compliance
• Legitimate interests — to improve our website, prevent fraud, and operate our business
• Consent — for email marketing and non-essential cookies

Where processing is based on consent, you may withdraw consent at any time.

As an international brand operating between Ireland and South Korea, your information may be processed or stored outside your country of residence.

We may transfer data to trusted service providers located in countries including:

• Ireland (payment and fulfillment)
• South Korea (order fulfillment)
• United States (Shopify, email providers, analytics providers)

Where data is transferred outside the EEA/UK, we take reasonable steps to ensure appropriate safeguards are in place, including reliance on recognised legal transfer mechanisms and secure data handling practices.

We retain Order Information for our records unless and until you request that we delete this information, or as required for legal, tax, or regulatory purposes.

We only retain personal data for as long as necessary to fulfil the purposes outlined in this policy.

Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and support essential site functionality.

Cookies help us:

• Remember your preferences
• Improve site performance
• Understand how customers use our website
• Provide relevant content and marketing
  

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

For more information about cookies, visit: www.allaboutcookies.org

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page.

Your continued use of the Site after any changes indicates acceptance of the updated policy.

For more information about our privacy practices, or if you have questions or would like to make a request regarding your personal data, please contact us at hello@lonru.co, we will respond promptly within 48 business hours.

Online Browsing & Cookie Hygiene
For a smoother browsing experience and improved online privacy, we recommend occasionally clearing your browser cache and cookies. This can help resolve loading issues and refresh stored site data.

You can learn how to clear cookies and cache for Google Chrome by visiting your browser’s help centre or settings page.

Email Communications
If you no longer wish to receive marketing emails from us (or other brands), you can simply open an email and select 'unsubscribe'. This link is typically located at the bottom of the email.